Cashing on the patriotism sentiments, Amazon India’s much hyped and advertised “The Great Indian Freedom Sale” finally started today, August 10, which will go on for the next 2 days till August 12, 2015.

Amazon freedom sale crash

Amazon had left no stone unturned to create a mass awareness about their special sales program, as full-page newspaper ads were published all over the country, and some interesting video ads launched (in one of the ads, the parents decide to postpone their son’s birthday to enjoy shopping at Amazon India)

However, Amazon India received a rude shock when their website crashed within first 2 hours of the opening of sale, as millions of Indians descended on the website.

The issue was first spotted on Reddit India, where users shared screenshots of the error messages received, when they attempted to open Amazon India’s special section wherein the sale was actually happening. 

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